Word has started to spread about the difference in a2 Milk®!
Trouble with dairy? A new type of milk could provide a solution.If you are fine with regular cow’s milk, there is not enough reason to recommend switching to A2. But if you have difficulty digesting dairy and want to have it in your life, A2 milk just might be the solution.
Dairies' Fix for Souring Milk Sales: Genetics and BananasU.S. milk sales are down 11% by volume since 2000 and plant-based milk substitutes have taken some of the remaining market share, but the a2 Milk company™ is fighting back with products they are billing as an improvement on the original.
The milk that might change everything?a2 Milk® - milk from cows that only produce A2 beta-casein protein - is set for an April launch in California.
Walmart Moves Into The Dairy Business Even As Milk Consumption DropsThere actually has been a lot of innovation in cow’s milk, which may be able to turn around the category’s decline...for people that have digestive issues, a2 Milk® can ease their pain.
a2 Milk®: What is it and why is it becoming so popular?The milk is sold as a solution for those whose bellies don’t usually agree with dairy – but does it make sense nutritionally?
New milk featuring an old protein promises big health benefitsDairy products containing only one of two milk proteins might be easier to digest than conventional milk.
a2 Milk® Is About To Become A Health Food Trend. Here’s What You Need To Know.Some studies indicate that a2 milk® is easier to digest for people who typically experience discomfort with traditional milk. That’s why it’s being marketed as a solution for those people.
This Milk Company Is Willing To Bet You’re Not Actually Lactose IntolerantDairy may not agree with you, but The a2 Milk Company™ thinks the culprit isn’t lactose, it’s a protein called A1 beta-casein. And their milk has none of it.
What is 'Supercharged milk' — And should you be drinking it?Research suggests that people who are sensitive to the A1 protein may have symptoms that mimic lactose intolerance.
Milk intolerant? Lactose might not be the problemIf dairy products make you feel icky, you could be tempted to write off milk—or go for lactose-free products—forever. But lactose might not be behind your problems.
Which beverages will rise to fill void left by declining soda sales?Dairy beverages also are capturing consumers' attention thanks in part to innovation and also a better understanding of their functional benefits.
Dairy companies are fighting with soy milk producers over what can be called milkBlake Waltrip, CEO of a2 Milk® USA, weighs in on the Dairy Pride Act and why plant based beverages' labeling may be misleading to consumers.
Is lactose intolerance a myth?1 in 5 have shunned dairy - but new research shows they may be reacting to another protein in milk. Good news is, a new type of real cows' milk may not cause any digestive symptoms at all...
a2 Milk® launches chocolate 2% reduced-fat milkAdding to the brand’s offering of milks which isolates the A1 protein, a2 Milk® has launched a new chocolate 2% reduced-fat milk made with only the A2 beta-casein protein.
The a2 Milk Company™ is making it easier for people to digest dairy drinksMany people might not consider themselves to be lactose-intolerant but find that it is difficult to digest dairy products.
Will a new kind of Australian milk help Americans drink it again?a2 Milk® isn’t promoting an alternative for milk-averse customers. Instead, it’s trying to get those customers to try milk again.
Why your milk could be making you sick1 in 4 Americans say they have digestive issues drinking milk. One dairy company says it has a simple solution by bringing Americans back to cow’s milk with their ‘super milk.’
Absence of A1 protein in milk may promote higher absorption rate of GSH antioxidantMilk containing only A2 protein shown to double the concentration of the antioxidant compared to both A1 and A2 found in most conventional milk, study shows.
This quirky milk commercial will hit you right in the ’80s feelsa2 Milk® just launched in the US in the most epic way possible. For its commercial debut, they parodied an '80s classic that'll hit you in all the feels!
Sensitive to dairy? a2 Milk® may helpIf you aren’t lactose intolerant (or aren’t sure) and haven’t been diagnosed with a milk allergy, the culprit could be a specific protein in your milk called A1 beta-casein.
3 healthy ways to add fat - yes, fat! - to your dietHarvard School of Public Health study that found full-fat dairy to be more satisfying — and consequently more effective for weight loss.
Is a2 Milk® really super milk?a2 Milk® has a lot of fans in the United Kingdom. Should we be drinking more of it?
Should you be drinking a2 Milk®?If you favor family-farmed, locally sourced, hormone- and antibiotic-free (i.e., organic), pasture-raised dairy there’s a good chance your milk may already be A2.
a2 Milk® is smart milk for your dumb stomachTurns out, A1 may be the source of all your milk problems. Fortunately, the company’s namesake product is the smart milk you need for your dumb stomach.
Bringing food innovation to America’s crowded milk marketa2 Milk®'s Blake Waltrip, Chief Executive of the USA region, discusses how the distributor plans on bringing the popular drink for the dairy-sensitive to the States
You're drinking the wrong kind of milkAn emerging body of research suggests that many of the 1 in 4 Americans who exhibit symptoms of lactose intolerance could instead be unable to digest A1
Should we be giving up cows' milk?If you think milk protein is the issue, you could try a2 Milk®, a dairy revolution which started in Australia.
Could a2 Milk® solve lactose intolerance symptoms for some?A new of brand of milk arrives at some California grocery stores this month as its makers pin their market hopes on a controversial theory that one tiny protein may be the culprit behind some people's dairy-induced tummy troubles.
Digestive issues attributed to lactose intolerance may be caused by A1 beta-casein proteinNew clinical research supports that digestive discomfort may be due to A1 beta-casein protein
The milk you've never heard of that's rocking the dairy worldMillions of Australians are ditching organic milk in favour of the best selling premium milk: a2 Milk®